Kim’s originality would be to take a look at the the scenario of your Girls’ Generation’s (SNSD) Western introduction as part of an enthusiastic “commercial means” you to reaches global use with the sociocultural and politico-economic climate additionally the hegemonic matchmaking from Korea additionally the United states so you’re able to show people K-pop music idols since the racially and you will sexually proliferated
Lanham; Boulder; Nyc; London: Lexington Books [a keen imprint of your Rowman & Littlefield Posting Classification, Inc.], 2019. xxxiv, 153 pp. US$, content. ISBN 978-1-4985-4882-step three.
Toward widespread globally interest in Korean social circumstances such as Korean singing (hereafter K-pop), tv dramas, and you will films, students around the world have begun to examine the advantage fictional character and you will associated systemic energy imbalances embedded regarding warehouse-build cultural design techniques and you can rigorous labor practices guilty of the fresh new monetary popularity of the nation. In examination of this new sociocultural conjuncture ranging from an effective patriarchal Korean area while the commodified femininity and sexuality regarding Korean cultural marketplaces, Regarding Warehouse People in order to K-Pop Idol Girls: Social Politics out-of Developmentalism, Patriarchy, and you will Neoliberalism in Southern Korea’s Musical Globe uses up a button condition regarding emerging vital conversation calling for an excellent feminist angle during the K-pop degree.
Part 1 brings towards the linkage between South Korean-layout developmentalism, commonly known as the latest “Secret of Han River,” and K-pop idols, as the a neo-liberal subjectivity; such as for instance, when you look at the Park Jung-hee Techniques, ladies workers’ rigorous labour is actually necessary within the patriarchal industrial program, and that parallels the core attribute of your own neo-liberal exploitation off girls K-pop music idols. Section dos discusses the fresh sexual commodification out of females K-pop music idols due to the fact good neo-liberal extension out of a classic womanliness embedded in the continuity from patriarchal Korean area. It argues one females K-pop music idols’ practical updates on the people business, concurrently promoting neo-liberalization if you find yourself perpetuating an excellent patriarchal steps, with their harsh functioning conditions, the thing is the new affairs out-of girls factory workers in the “miracle” numerous years of the fresh new sixties on the mid-eighties. In the part step 3, Kim talks about social hybridity among the things one to has generated the global popularity of K-pop. So it event is just one many almost every other scholars off Hallyu (Korean Wave) provides examined in certain detail.
Chapter 4 grows a great taxonomy regarding years step one, dos, and you may 3 of your people idols to help you believe they have perpetuated and you can warranted the fresh patriarchy stuck inside the Confucian personal norms while section 5 converts to a diagnosis of a single women star who, Kim contends, has been characterized by the split up personalities from sheer womanliness towards one give and you may intense sex on the other side since her attempting to sell factors. Which contradiction will be attached to the precarious socio-economic standing from Korean ladies in neoliberal capitalism, construed just like the a reproduction regarding antique sex label as well as conflicting traditional. Section 6 explores the concept of strength as a key region regarding neo-liberal personal opinions and you will buildings off lady subjectivity. It is extremely on the sense of obligation you to neo-liberalism wishes to come across, since a moral standard and a moral advantage of females, contained in this women subjectivity. Within the a bankruptcy proceeding, the idea of “self-confident mindset,” portrayed through the texts expressed because of the women idols, are tied to the fresh commercialized nostalgia to have 1990s Korea, brand new golden age of each other financial achievement and you will financial crisis. It nostalgia was highlighted by the “ToToGa” occurrence, spotlighting old K-pop music stars as well as their sounds on 1990s, for the reality tv show Infinite Difficulty, which usually romanticizes neo-liberal pseudo-individualism.
One of many importance out-of Kim’s publication try the methods, particularly the access to personal textual analysis in a lot of sections to help you comprehend some seminal K-pop music idols’ audio video clips. Kim’s interpretations expand the latest extent of feminist talk away from exactly how K-pop music videos, since the intensely offered social issues, suffice an enthusiastic ideology in which female idols try a great sexualized commodity as well as their sounds videos be sites where in fact the sociocultural and you can politico-economic assemblages from Korean-design patriarchy and you will steps converge. At the same time, a musical videos is basically a condensed show meant to status K-pop music people to consume K-pop just like the an item getting saw unlike heard.
Studying songs clips of women K-pop music idols, because Kim do, try thus a great way for uncovering new processes regarding implementation from sexist narratives and you may photos embedded from the old-fashioned societal thinking and you may norms strengthened of the male-dominant, elitist business
One point which i wanted to discover searched much more contained in this book is the fact off taxonomy. Considering Kim, “taxonomy articulates and dine app mesajlaЕџma you may categorizes identities and you may variations around her or him” (65), however, his taxonomies from around three generations instance “Generation I with innocent, attractive rules, Age group II with confusing womanliness, and you may Age bracket III that have direct sexualization” (65), do not sufficiently get the newest paradigm shifts out of womanliness and you may sexualization regarding the make regarding ladies K-pop music idols.
However, there’s some other outstanding factor into the strategy for the guide. Kim has present times as the an alert as well as a great medical diagnosis of one’s present state away from Korean women’s battles from the real life, for instance the very extreme labour and you can severe doing work requirements related which have women sweatshop specialists back in the day, however, which are nonetheless happening today. For this reason, Kim’s investigation tunes a security concerning the globally interest in K-pop’s neoliberal mixture of Western hegemonic ideology and you can old-fashioned Korean patriarchy. Along these lines, their complete disagreement have an urgent timeliness in its mining away from a beneficial feminist angle for the rapid changes in the latest K-pop world.
Anybody who desires comprehend the around the globe “Hallyuscape” along with the Korean socio-economic and political change is to discover Kim’s guide cautiously. These types of members often enjoy just how deftly Kim weaves the threads off ways male-dominant top-notch Korean people and its community world keeps developed good unique type of girls exploitation off a fusion away from neoliberal capitalism, “structured” patriarchy, and you can Confucian ladder. That it guide recommends an easy method from information besides the brand new characteristics out-of feminist activism among more youthful Korean female but also the major feminist motions facing traditional societal values and norms in the field of Korean neoliberalism.